Bellucci is a hypothetical notion born out of a desire to create a unique brand identity with a strong presence. The project focuses on Branding, Visual Communication & Interface Design.

Bellucci is a high-end luxury fashion brand with headquarters in Rome, Italy. Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration. Bellucci was founded in 1971 by Gervasio Bellucci in Rome, Italy.